Everyone has a digital footprint on the web or in the press. Whether it is a Facebook or Twitter account, a press release or donation record, or a business profile, these tools are useful in determining a person’s reputation and personality.
It is important to search the media and internet about employment candidates when making hiring decisions. Many times a person is not whom they appear to be in an interview and his/her Internet profile can help distinguish between the professional personality in the office from the reality that exists at home.